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Magento is used by businesses such as Coca-Cola, Nike, and Ford. However, there are numerous different online retail platforms to choose from, so how do you know if magento eCommerce is right for your business?

What Is Magento?

Magento is an eCommerce platform that provides its users with an easy to use solution that allows you to connect your online store with Google Shopping and payment gateways such as PayPal. It also has the world's largest and most versatile marketplace for extensions. This provides their users with the ability to extend their store's features in a wide variety of different ways. [source Magento.com]

The platform is PHP based and includes an extensive support network. There are currently two versions of the software available, Community and Enterprise. Both versions of the platform are both easy to install and easy to use. Also, in order to provide users with a customisable experience, there are numerous additional layout and plugins available.

​Empower Your Business With Online Retail

In our 21st century society, some would argue that having a website is an essential part of business. With online shopping becoming quicker, easier and more secure, eCommerce provides you with the ability to expand your business. The internet is open 24 hours a day, 7 days a week; thus providing your business with the ability to sell to customers around the clock.Additionally, with the use of a variety of payment gateways your business can find new customers throughout the country, perhaps even expanding abroad.

However, the advantages of online retail are not limited to the online store itself. By having an online presence, you'll be able to utilise powerful methods of digital marketing in order to attract new customers. For example you can use Pay Per Click advertising (PPC) or email marketing services; attracting new visitors and utilising conversion rate optimisation tactics to convert them into customers.

Why Should Your Business Choose Magento?

The platform can be customised in numerous different ways.For example, you can develop responsive shopping carts – this means that your website would be mobile-friendly. You can also browse through the extensions marketplace and find numerous other extensions to customise your Magento experience to provide your business with the tools required to meet your unique needs.

Extensions provide users with a wide range of ways to customise the functionality of their website. There is an extension for just about everything. You could transform your store into a multi-vendor marketplace, you could use an extension to implement marketing strategies such as sending discount codes to customers who abandon their carts, or you could use an extension to assist with shipping & fulfilment.

However, the vast range of extensions is not the only advantages of the Magento CMS. Another fantastic reason to create an eCommerce website with this platform is its ability to operate with a variety of different currencies. This makes the platform an ideal choice for businesses that are seeking to use the power of online retail to expand into different countries. For example, a business in London looking to expand into France or Spain, or perhaps a business located in Northern Ireland using pound sterling,who would like to sell products to those located south of the border in the Republic of Ireland who pay for goods in Euros.

  • What About Options For VisualCustomisation? The customisation options available on this CMS are not limited to thesite functionality. You can also customise your business' website from a visualperspective. There are numerous different options available for businesses. Youcould keep things simple with a pre-made theme purchased from a website thatsells Magento eCommerce themes, you could customise a pre-purchased theme, youcould build a theme using a Magento compatible WYSIWYG (what you see is whatyou get) theme builder, or you could create your own custom theme using XAMPP(which requires knowledge of PHP, CSS, and JavaScript).

What Is Open Source Software?

“Open sourcesoftware is software with source code that anyone can inspect, modify, andenhance." [source opensource.com]

This means that developers and programmers can look at thesource code in search of bugs or areas that can be improved. Openly availablesource code also provides the opportunity for those who wish, to modify thesource code to fit their own needs or create their own customised version ofthe program.

Open source software can be licensed using many differenttypes of licence. One commonly used licence is the GPL or the GNU. This licencemeans that anyone who modified the software must also distribute their code;which prevents programmers from using the code to create their own closedsource software, but allows them to contribute to the community and lend theirskills and expertise to the growth of the platform. As such, if you choose touse the Magento CMS for your online retail needs, you'll be able to benefitfrom the skills of thousands of programmers across the world.

Open source software is not limited to online retail platformssuch as Magento. There are numerous different types of open source software,for example the Linux Kernel, an open source operating system kernel developedby Linus Torvalds and thousands of other collaborators. A kernel is essentiallythe core of a computer's OS which controls everything in the system. The LinuxKernel is the 'under the hood' of the Android operating system, as such thiskernel is used by thousands of people every day. Some other examples of opensource software are the Apache HTTP Server, the web browser Firefox, the MySQLserver software, and Open Office.

As a team of open source web developers and designers, wefeel that open sourced software is the future of eCommerce. The ability for thecode to be inspected, modified, and enhanced, is a very powerful protectionagainst vendor lock in; providing businesses and organisations with valuablepeace of mind.

Unleash Your True Potential With Magento eCommerce

This platform is used by some of the top internet stores andnumerous different start-ups. The Magento CMS enables businesses of variousdifferent sizes to sell their products online, ranging from 'online sidehustles' to thriving online businesses operating out of multiple warehouses.

Thanks to the customisation options available with thiseCommerce platform, you'll be able to create an eye-catching website thatstands out from the crowd.

You'll also be able to attract numerous customers to yourwebsite; thanks to the marketing extensions available in the extensions marketplace.For example, you could use a Search Engine Optimisation (SEO) extension to runa digital marketing campaign in order to boost the amount of traffic visitingyour website, or you could utilise extensions to assist your business withaccounting and finance.

Talented developers all over the world choose to work withthe Magento CMS; it is one of the most popular platforms for eCommerce on theglobe, so if you're looking to take the next step for your business and venueinto the world of online retail, consider building your eCommerce store withMagento.

What If You Have No Knowledge Of Coding Or HTML Components?

One of the disadvantages of using Magento is that it can often be difficult to find professionals who are skilled and trained in the use of the CMS. It takes a full team to utilise the software to its full potential,and for some this challenge can be very daunting.

If you are not skilled with regards to coding using languages such as HTML and JavaScript, don't worry. This does not mean that a high quality and responsive website is out of your grasp. Your business can still benefit from the many advantages of online retail by utilising the skills of a web development agency that specialises in using open source software,such as Code Media.

We believe that open source software is the future. It moves faster than any closed-source can hope to. With thousands of people working to develop and add to these platforms; creating unique add-ons, plug-ins, and more; open source software is your business' ticket to boosting traffic and selling your products online.

Thanks to the highly skilled open source web development team at Code Media, your business can reap the following benefits of Magento eCommerce.

  • User-Friendly CMS and Administration.
  • Streamlined order maintenance and fulfilment.
  • Simple catalogue and product management.
  • Merchandising and advertising features.
  • Extensive analytics.
  • Simple inventory control.
  • Quick and easy integration with 3rd party software.

Searching For A Design And Development Service? Talk To The Open Source Experts At Code Media

Our talented team of developers use their years of experience to provide our clients with attractive eCommerce websites that are customised to meet the needs and requirements of the individual business. We understand that your business is unique and as such our team will work alongside you on the project, giving you complete control over the entire website; creating a truly unforgettable online retail presence for your business.

Get In Touch With Our Team

If you have any questions regarding our open source webdesign and development services, please don't hesitate to get in touch with us.Our friendly team of open source experts will be happy to assist you with your enquiry.

So if you would like to get in touch with us, please give us a call on 0118 380 1001 Monday to Friday 9 am to 5:30 pm. Additionally you can also contact our team using the Live Chat feature on our website.

Get in Touch

If you want to book a demonstration, require a free consultation, or have a question, simply complete the contact form below and we’ll get back to you.

Alternatively call us today on 0118 380 1001 or email sales@code.media

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Where to Find Us

Company Info

Head Office

4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD United Kingdom

London Office

71-75 Shelton Street Covent Garden London WC2 9JQ

0118 380 1001