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With more businesses than ever establishing an online platform in recent years, it has become vital for any company to extend their services on the web. Search engines such as Google (which control over 90% of the market) is the first port-of-call for many people, trying to find information on a topic they're interested in. Building a website that can turn searches into clicks will be a great start in the race to win new business – but how do you get to the starting line?

Magento eCommerce can help. Magento is an open source platform that delivers all your eCommerce needs, allowing you to build a unique online store from the ground up. Unlike many other platforms (which may be owned by third parties and restrict their features), you will have access to everything – giving you the opportunity to make changes that suit you, whenever it suits you.

As open source website specialists here at Code Media, we have put together the best tips on building a site in open source Magento. So, if you're interested in building a truly bespoke website for your business, read on to learn how you can make it the best it can be.

Building a Magento eCommerce open source website – our tips

Have a responsive layout

The goal of getting a user to click onto your Magento eCommerce site is to turn them to a conversion – but if your pages have a bad layout and throw up a difficult user experience then they'll be likely to click away. So, it's vital that the design is not only visually appealing, but functional on every page too.

It should be noted that 'responsiveness' doesn't just apply to one device – it applies to them all. Whether it's desktop, laptop, mobile or tablet browsing, your site's layout must be able to adjust itself to be responsive. Nobody wants to view a webpage that's been solely designed for a desktop computer presented on a mobile phone – imagine the difficulty in trying to view it!

Create an easy checkout

People like to shop online because it's quicker and easier than doing it in person. So, just like your responsive layout, you should ensure that the checking out process is easy. If your Magento site throws up a complicated buying process, then some users may feel frustrated at the time it takes, that it's not worth the effort or that it's unsecure. You should make sure that the checkout has everything ready – from the fields for them to enter in their delivery information, security certification information, through to your brand's contact information.

Sort out your security

It should go without saying that security is critical to a positive eCommerce process. Not only does your site need to be secure at its back end, but customers will also feel confident your Magento eCommerce site is able to display its stringent security measures as they go ahead and enter in their payment information. Most of us will feel hesitant at handing over our debit or credit card information online – but if you can prove you're secure, it will give people confidence.

Know your CMS

Producing content on your website is the best way to get recognised and draw in customers. A Magento CMS (Content Management System), not only makes it easy for you to manage your product/service pages, but it also allows you to create things like blogs and guides that will promote you to potential customers. This is also great in add ingvalue and authority to your brand too. The best thing is that it doesn't take years of coding experience to make it successful; Magento's CMS is designed to make the process of creating new pages and modules on your site easy.

Utilise SEO

A responsive website that has a blog ging module presents you with a fantastic opportunity to utilise SEO (Search Engine Optimisation) – a content creation technique that works to draw in users from a Google search. For each page you have, you should identify relevant keywords(i.e. related to your products/services), and use your blogging platform to push those pages up a search engine's rankings. Linked back to the page by the keywords you've identified, a blog post will offer a degree of authority to your website – not only great to boost your SEO with, but something that will impress potential customers too. Furthermore, this type of content can be combined with social media to create the image of an authoritative, knowledgeable and forward-thinking brand too.

Create your ideal website with Code Media

Here at Code Media, our service is simple – we code it, YOU own it. The flexibility and capability of open source platforms like Magento offers something unique, something that reflects brands and their products/services better than any other website-building service on the market.

Open source code offers you advanced web capabilities, yet gives you the freedom to move your platform to anywhere you like. You can choose to host it yourself or we can host it for you – either way, the whole process is simple and easy; the two foundations that any great website should be built upon.

Having been designing and building web sites for the best part of 20 years, we have profound industry experience in helping our clients to achieve their online goals. We endeavour to work with you at every single step of the project, creating eye-catching designs that will make for a great user experience.

Why not get in touch with us today to learn more about Magento eCommerce? Give us a call on 0118 380 1001 or send an e-mail to and we'll be in touch as soon as possible.

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