If you've been thinking about improving your , it could be one of the best decisions you could make.
Being a fixture of the festive shopping calendar, Black Friday has a massive impact on the profitability of retail operations across the UK. 2019 saw total retail spending rise to £8.6bn –. Although the Coronavirus lockdown understandably impacted spending in 2020, this year is expected to see an upturn in in-personsales. Add into the mix the number of stores that would have had to create online shopping outlets last year, means that the Black Friday market will beas competitive as it's probably ever been.
A great way to get ahead of the game now (and in the future) would be to ensure that your website is as good as it can be. Does it offer users an easy viewing experience across all devices? How robust is its payment security? Can it attract the attentions of search engines? Magneto can perform all these functions and more, of course – so let's take a look at you can get the best out of your website in time for the Black Friday rush.
How To Get The Best Out of Your Magneto Website For Black Friday
Marketing your Black Friday deals
Just like any storefront, your website works as an extension of your brand – whichever sales tactic you're using, is every virtual avenue covered with virtual posters informing your browsers of the deals they can get?
Some great ways to use your Magento site to market your Black Friday deals, include:
·Multiple marketing channels (e-mail campaigns, retargeting with ads on Google and Facebook, etc).
·Work out which channels provide the most traffic; giving you an idea of where to assign your advertising budget.
·Update and verify your eCommerce data in Google Shopping.
·Create abandoned cart campaigns.
You should ensure that all your channels (including social media) are consistent with their information, tone and look so as not to confuse customers. Information on-site will help browsers go in the right direction, building a unique User Experience.