In our modern day society, having a website isn’t just a luxury – it’s a must have. Being online allows your business to sell to customers 24 hours a day, 7 days a week. Additionally, you’ll also be able to sell to customers outside your local business area, providing you with the ability to expand to find new customers, perhaps even expanding abroad.
One way that you can empower your business with online retail is through the WordPress platform. However, is WordPress Website Design the right choice for your business, or should you choose a different platform ?
5 Advantages Of A WordPress Website
- It’s Very User Friendly (Even For Beginners)
One of the main advantages of using WordPress to build websites is the user friendly design. A WordPress website can sometimes be up and running in just a matter of minutes, even for those with little to no technical experience. All you need is a domain name and a hosting account.
This platform is great for personal portfolios, blogs, brochure sites, and even eCommerce websites. Once you install WordPress software, you receive lots of tools for building and managing sites. This diverse collection of tools and the user-friendly nature of the platform means that skilled developers can work at high speed and finish projects in a manner of weeks, which would otherwise (when coding from scratch), take months to complete.
- A Variety Of SEO Tools Available
In our 21st century society, competition is fierce. This is why websites need high quality Search Engine Optimisation to boost their visibility on Google and other search engines. WordPress websites have a wide range of plugins to help you optimise your content for SEO, this means that they tend to rank highly for their chosen keywords.
- Great Community Support
Due to its free and open source nature WordPress has a very large community which is responsible for making changes to the source files; providing updates and making sure that that platform is secure. Many members also host WordPress camps around the world, assisting with the growth of users through outreach.
- A Diverse Choice Of Themes
With the use of themes, you’ll be able to quickly create a new site and fine-tune its appearance to meet your own unique needs. Many themes are instantly available to you through the theme directory of WordPress; however hundreds upon hundreds are available on online marketplaces that have been designed by third-party designers around the world.
Another great use of themes is that they can be previewed live which means you can make sure that your chosen theme suits the look and feel of your website.
- WordPress Sites Are Mobile Friendly
People use a wide range of devices to browse the internet, so it’s important that your website can be viewed on a plethora of internet enabled devices, including mobiles.
Responsive websites react and adapt to the device that the user is using to browse your site and WordPress has a vast collection of responsive themes, so you can make sure that your website is mobile friendly. Additionally, it’s also worth noting that mobile responsiveness can help boost your rankings in search engines such as Google. This is because a responsively designed website “Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.” [Source: Google]
Should You Use WordPress?
WordPress has uses at both ends of the skill spectrum. Skilled developers can use template coding within WordPress allowing them to utilise custom content on their website, however those who are new to the world of web design and web development can use WordPress to run blogs, news sections, or eCommerce with very little problems thanks to the diverse range of plug-ins available for the platform.
