In our modern day society, having a website isn’t just a luxury – it’s a must have. Being online allows your business to sell to customers 24 hours a day, 7 days a week. Additionally, you’ll also be able to sell to customers outside your local business area, providing you with the ability to expand to find new customers, perhaps even expanding abroad.

One way that you can empower your business with online retail is through the WordPress platform. However, is WordPress Website Design the right choice for your business, or should you choose a different platform ?

5 Advantages Of A WordPress Website

  1. It’s Very User Friendly (Even For Beginners)
    One of the main advantages of using WordPress to build websites is the user friendly design. A WordPress website can sometimes be up and running in just a matter of minutes, even for those with little to no technical experience. All you need is a domain name and a hosting account.

    This platform is great for personal portfolios, blogs, brochure sites, and even eCommerce websites. Once you install WordPress software, you receive lots of tools for building and managing sites. This diverse collection of tools and the user-friendly nature of the platform means that skilled developers can work at high speed and finish projects in a manner of weeks, which would otherwise (when coding from scratch), take months to complete.

  2. A Variety Of SEO Tools Available
    In our 21st century society, competition is fierce. This is why websites need high quality Search Engine Optimisation to boost their visibility on Google and other search engines. WordPress websites have a wide range of plugins to help you optimise your content for SEO, this means that they tend to rank highly for their chosen keywords.

  3. Great Community Support
    Due to its free and open source nature WordPress has a very large community which is responsible for making changes to the source files; providing updates and making sure that that platform is secure. Many members also host WordPress camps around the world, assisting with the growth of users through outreach.

  4. A Diverse Choice Of Themes
    With the use of themes, you’ll be able to quickly create a new site and fine-tune its appearance to meet your own unique needs. Many themes are instantly available to you through the theme directory of WordPress; however hundreds upon hundreds are available on online marketplaces that have been designed by third-party designers around the world.

    Another great use of themes is that they can be previewed live which means you can make sure that your chosen theme suits the look and feel of your website.

  5. WordPress Sites Are Mobile Friendly
    People use a wide range of devices to browse the internet, so it’s important that your website can be viewed on a plethora of internet enabled devices, including mobiles.

    Responsive websites react and adapt to the device that the user is using to browse your site and WordPress has a vast collection of responsive themes, so you can make sure that your website is mobile friendly. Additionally, it’s also worth noting that mobile responsiveness can help boost your rankings in search engines such as Google. This is because a responsively designed website “Helps Google’s algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.” [Source: Google]

Should You Use WordPress?

WordPress has uses at both ends of the skill spectrum. Skilled developers can use template coding within WordPress allowing them to utilise custom content on their website, however those who are new to the world of web design and web development can use WordPress to run blogs, news sections, or eCommerce with very little problems thanks to the diverse range of plug-ins available for the platform.

There are two different versions of WordPress, the .Com and the .Org version. If you want a free and open source website platform for your business, the .Org version is the ideal choice. This version of the platform enables you to develop your own website using code such as HTML and PHP, with a wide range of plug-ins enabling you to create the website your business needs. For example, if you would like to sell products online, you could install the plug-in WooCommerce to enable you to sell products online.

What About WooCommerce?

WooCommerce is a plug-in for the open source WordPress CMS. It provides a wide range of different payment gateways including PayPal and Cash on Delivery; offering customisation to suit your business’ needs. With a thriving community of over a million store owners, your WooCommerce WordPress website can be customised to your own specifications using themes, which you could design yourself or purchase from a third-party theme website.

Can’t Code It Yourself? Talk To Code Media

One of the disadvantages of or digital age is that whilst platforms such as WordPress do make building a website much simpler, in order to unleash the full potential of the WordPress CMS, knowledge and understanding of code such as HTML and PHP is required, and not everyone has the time to learn to code.

If you don’t have experience with PHP or HTML components, don’t worry because the Code Media team can help. Our team are highly skilled open source specialists – so you don’t have to be. We’ll code it, and then you’ll own it.

If you’re interested in an open source website coded by our team of open source experts, please give us a call on 0118 380 1001 Monday to Friday 9am to 5:30pm. We’ll be happy to discuss our services and answer any questions you may have.

Where to Find Us

Company Info

Code Media

Building 3-4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD United Kingdom

0118 380 1001